Bringing the excitement of new content to life, I worked on the "Next on Netflix" ad campaign, showcasing the latest shows and movies hitting screens in 2024. My role was to capture the essence of anticipation and engagement that fans feel when they think about what's next. We wanted to bring dynamic energy to the campaign, enhancing the narrative of anticipation and excitement.
My animations contributed to a cohesive brand system, ensuring that every frame resonated with the thrill of discovering the next big thing, making the campaign not just a preview, but an experience.
ECD: Jack DeCaluwe
ACD/CW: Sammi Chancey
Design Director: Dan Ferro
Designers: Michael Ater, Yuxin Luo
Motion: Baris Dogan, Antoinie Eugene
Producer: Charleston Crouch
Agency: Instrument